On wearing JCI LO Shirt

"Promotion is present through everything the organization does, from wearing JCI T-shirts, to how your members present themselves in public." -- JCI Local Action Guide (Marketing Plan)

I was scanning local training manuals on JCI branding but I couldn't find more emphasis on wearing JCI shirt, so i thought of writing this in my blog.. Nowadays new members are not aware of it but I have been there. There were times that I felt there is NO need for it, but suddenly one day, there a lot JCI shirts scattered in the trunk of my car during the days when I was an active member and officer of JCI Naga Carinosa. In our chapter that is always our rule, whatever activities related to JCI, we must wear one regardless of what color is available in the trunk of our car! 

 

Now why is it important? Let us go back to basic. (Don't tell me you have never worn a uniform in your life since kindergarten!) According to Wikipedia, a uniform means a set of standard clothing worn by members of an organization while participating in that organization's activity. People generally wearing uniforms are armed forces, police, emergency services, schools and workplace. Uniform means to be the same, and without difference. As Gen Wright express this: Uniforms depict solidarity.

So why is it that we need to wear our JCI LO Shirt?

1. Wearing it tells your audience about your product. This is very important especially--- most especially, when you are a JCI TRAINER. You are the bearer of the product or a service or whatever you are representing. I guess this is so self explanatory. During my days when I was trainer, I never failed wearing one, even as participant. 

2.  Uniform as a Perk. In some organization, it is considered as an honor and a kind of perk to receive a uniform. Some chapter sell the uniform, but for other generous chapters they give it for free. 

3. "We belong together". If the organization have uniforms in whatever function they attend to, they share a feeling of commonness and belonging which otherwise gets very difficult to achieve.

4. Equality. Our LO Shirts brings everyone to the same platform, no matter which class of society you've come from and thus inculcating a feeling of equality.

5. Mutual Growth. Our shirts are very important and fosters traits which are very necessary for a person as an individual and an organization as a whole to thrive and prosper. After all, the area of opportunities in JCI calls for every individual to BE BETTER in everything you do for your community and beyond.

JCI Naga Carinosa during the JCI Week Celebration (2014)